Human Centered Design: Public and Private Applications

Human Centered Design: Public and Private Applications

Daniel Medina

IE Business School and ESIC Business & Marketing School Professor, member of TEDxCibeles (TOP 10 European TEDx), Opinno Ideas Director, Accelerate business developer for IBEX, CAC, NASDAQ and FTSE, Partner of MIT Technology Review and Harvard Business Review in implementing innovations strategies in Europe.



They will learn the methodologies behind the process: challenge exploration, design thinking, lean startup and agile, and the tools behind the methodologies. They will also gain deep knowledge on practical cases in the private and public sector.

Description:

During this module participants will learn the end to end of product and service human design, the methodology and tools to develop new products and services that add value to the user and consumer.

They will learn the methodologies behind the process: challenge exploration, design thinking, lean startup and agile, and the tools behind the methodologies. They will also gain deep knowledge on practical cases in the private and public sector.

Course Goals &Objectives:

  • The role of innovation in the 21st century
  • Understand the map of new innovation methodologies
  • Understand the role of design and human centre design in business
  • Deep knowledge in design thinking and lean startup
  • Understand what is agile and the relationship between agile, innovation and design

Course Structure:

  • Future of corporations
  • Introduction to innovation methodologies
  • Brief overview of Design Thinking, Lean Startup and Agile
  • Introduction to Service Design and Design Thinking
  • Design Thinking phases and tools:
    • Exploration
    • Observation
    • Definition
    • Ideation
    • Prototyping
    • Test
  • Applications of Design Thinking in Corporations and Real-Life Examples
  • Lean Startup phases and tools:
    • Build
    • Measure
    • Learn
  • Applications of Lean Startup in Corporations and Real-Life Examples
  • Agile methodologies
    • Principles of Agile
    • Agile Team
    • Agile Artefacts
  • Learning and outcomes

Learning Outcomes:

  • Understand the role of innovation in a corporation
  • Manage a full lifecycle of new product or service
  • Introduce a culture of design into an organization
  • Create MVP and manage a rapid prototyping process
  • Act as a Product Owner / Product Manager in an agile team

Course Language:

This course will be taught in English.

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