Strategies & Intelligence Tools

Strategies & Intelligence Tools

Milo Jones

IE Business School professor, expert in geopolitics, cyberintelligence, business, government and society relations. Managing Director of Inveniam Strategy. MBA (London Business School), Ph.D. in International relations. Co-author of “Constructing Cassandra: Reframing Intelligence Failure at the CIA”.



First, we will consider geopolitics in the broadest sense, looking at how geography, climate, culture, demography, politics, economics and technology are changing. We will then consider how these trends interact with business strategy. We call this approach – blending geopolitics and business strategy – “Geostrategy”.

Description:

This course will explore how geopolitical factors affect firms, and how business strategy intersects with geopolitical events; it also designed to provide you with analytic frameworks, often drawn from the intelligence community, to make practical use of geopolitical awareness.  First, we will consider geopolitics in the broadest sense, looking at how geography, climate, culture, demography, politics, economics and technology are changing.  We will then consider how these trends interact with business strategy.  We call this approach – blending geopolitics and business strategy – “Geostrategy”.  One useful metaphor for distinguishing Geostrategy from the more familiar discipline of macroeconomics is to say that macroeconomics describes the “weather” of business, while Geostrategy describes the “climate”, or economic weather in which industries and firms operate.  Just as climate is the recurring patterns of weather due to systemic forces, so too Geostrategy considers the deep, systemic drivers and recurring patterns of economic activity.

Course Goals &Objectives:

The course has three parts.

Part One introduces the central ideas of geopolitics, and provides a perspective for analyzing the geopolitical forces that impact business.

Part Two then offers you some practical tools for thinking about geopolitical events and gives you some practice using them.

Part Three then offers a less reactive framework for incorporating the non-market forces that geopolitical trends generate into your business strategies.

Course Structure:

The course begins with lectures and discussions about big-picture trends, and then progressively gets more narrow, “practical” and interactive as the week continues.  In other words, the first half establishes the context in which CAPS students will likely me making decisions in the future, and then the focus changes to how to make better decisions.  The frameworks offered are drawn from a variety of business, political science and intelligence sources. Students will be provided with a bibliography and suggested resources during at session to allow them to “continue their inquiry” if they wish.

Learning Outcomes:

Students should complete the course with a knowledge of the large geopolitical trends likely shaping their future, and with a practical toolkit for making better decisions in the face of both short and long-term uncertainty.

Course Language:

This course will be taught in English.

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