Practical Session on Product and Service Design

Practical Session on Product and Service Design

Daniel Medina

IE Business School and ESIC Business & Marketing School Professor, member of TEDxCibeles (TOP 10 European TEDx), Opinno Ideas Director, Accelerate business developer for IBEX, CAC, NASDAQ and FTSE, Partner of MIT Technology Review and Harvard Business Review in implementing innovations strategies in Europe.



They will work in groups and work with a real challenge, and go through all the phases of design to came up with a solution that solves the challenge. The bootcamp is 100% hands-on, and in 4 days they will have to develop several prototypes of the solution and even test them with the real market.

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