Striving for greatness

CAPS was founded in 2014 as a school of governance (Civil and Political School) with the aim to educate future leaders and empower them with knowledge and practical skills. In 2016 CAPS began a one-year program in Global Leadership. Having worked with executives from various industries over the last three years, CAPS has come to understand the real needs of our students and the challenges they face. This year the School has transformed into a school providing an entrepreneurial and business education, re-opening its program in November.

CAPS is a niche-oriented school that provides specialized, career-enabling and life-enabling education that is relevant to the interests of our students, who are C-level executives, entrepreneurs across business sectors and scales, intrapreneurs, as well as those who would like to change business as usual mindsets into entrepreneurial ones.

We are proud to have a team of top educators, both local and international: we invite the leading experts in the education market.

To help you enjoy your time with us we use a co-learning space specially designed to facilitate and enhance the learning process. To help you stay focused and remain positive we practice mindfulness and meditation with the help of meditation instructors.

The learning process does not stop after you graduate – you become part of the CAPS Alumni community of people with similar mindset, requests and aspirations.


  • CAPS implements “learning by doing” approach
  • CAPS believes in life-long learning
  • CAPS promotes mentorship, coaching and peer-to-peer learning
  • CAPS enables students to act as entrepreneurs and self-direct their life

Introduction to our first modules

This 6-week module is for decision makers who want to develop an entrepreneurial mindset and understand and effectively implement business innovation tools and frameworks to transform new ideas into solid business models and existing businesses into even more successful ventures. This course focuses on frameworks and processes that could help small startups and bigger organizations alike, to adapt to an increasingly uncertain socioeconomic environment. Through case-based, experiential and practical learning, decision makers can integrate theory and practice to innovate and grow their business sustainably.

To help you generate, share, evaluate, structure, and present your ideas and findings, we will offer you support from our communication coaches throughout the whole course. Our ‘soft’ skills course is fully integrated into the business course and provides you with necessary communication frameworks and tools that are indispensable for a decision maker who has “to speak from the ‘I’ and listen from the ‘WE’”

Business Modelling

Business model generation is an essential tool for developing operational processes for a new business or for innovating business model design for an existing one. During this module, you will learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure.

Value Proposition Design

This module is focused on the ‘Value Proposition Canvas’ (VPD) tool. It is designed to help startups and organizations create valuable services and products, making it attractive for customers to purchase. The VPD is a great visual tool for practical and visual learning. By applying Value Proposition Canvas, entrepreneurs, innovators, product managers and developers can save time and effort in designing their product or service.

Business Strategy

Today, executives face challenges associated with the development and implementation of business strategies. In this module, you will learn how to implement strategic tools and frameworks to design and execute a coherent strategy. You will be able to make strategic decisions about processes, systems and best practices to support the success of the business in the long run. Companies that use strategic tools effectively to adapt to changes will benefit in a highly competitive environment.

Design Thinking

This course will introduce you to the Design Thinking process and illustrate best practices for each step along the way. It offers a different approach to product development, one that results in valuable solutions to meaningful problems. In this course, you will learn how to determine what is valuable to a user by focusing on testing perspective. You will find that you can utilize everything you learn in this course to create your own project. In doing so, you will acquire practical and applicable skills such as user research and rapid prototyping, which will set you apart in your field.


‘Lean Startup’ is a methodology for developing businesses and products first proposed in 2011 by Eric Ries. He proposes that by designing and testing your business idea iteratively, you can reduce the market risk by eliminating the need for large amounts of initial project funding. This module will equip you with practical tools for creating your start up and going to market.

Customer Segmentation, Targeting, Acquisition and Retention

Finding the right product market fit by targeting the right customer segments can determine the success of your business. Creating and nurturing customer relationships rely heavily on the soft interpersonal skills between the company and the clients. This module will focus on equipping business leaders with skills and tools for effective negotiation and client/customer communication.

Defining the Focal market: Market Segmentation

To serve your market more efficiently with products and services to match their needs, it is important to segment the market. In this module, you will learn the marketing techniques that create a track of communication with customers, as separate groups of clients with own needs, characteristics, and aspirations.

It is also important to assess the revenue opportunity for your business idea. You will learn how to identify TAM (total available market), SAM (Serviceable Available Market), SOM (Serviceable Obtainable Market). By applying these concepts, decision makers can prioritize their business opportunities.

Some facts about CAPS

Practical methods of education


Author modules during a year


Hours of discussions, workshops, simulations


Meetings with global and Ukrainian leaders



Lecturers CAPS

Talk with Bill Barnett

Bill Barnet, Stanford Graduate Business School Professor, business analyst, strategist, and practitioner visited Kiev on 30 September, at the invitation of CAP school in connection with the academic program restart in November.

Prof. Barnett delivered a lecture on entrepreneurship and innovation in the co-working space mOre, where he explained how to define revolutionary ideas, where to look for unicorn companies and why ridiculous plans can change the world.

Bill Barnett has been teaching at the Stanford Graduate School of Business since 1991. For 27 years, Prof. Barnett has investigated business models of hundreds of new companies, collected data and analyzed them. He has also consulted, developed case studies, and helped with strategies for companies such as Alibaba, Oracle, Nielsen, Siemens, Spotify, EA Sports, Facebook, General Motors, HP and Hyundai.

Throughout his career, Bill Barnett has studied success stories in Silicon Valley, but, in his opinion, some of the most innovative business models today are not born there.

Bill Barnett’s conclusion quote: “I am very encouraged that I am talking about innovations in Ukraine. A huge number of my students work with Ukrainian engineers when they implement their ideas. You have vast and incredible opportunities for development. Here and now.”

Last news

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