What is Design Thinking?
Design thinking approach to problem-solving that applies creative principles used by designers to help people and companies be more innovative.

What is Human Centered Design?
It is an approach that solves somebody`s problems, not your own problems and not everyone`s problems.

Daniel Medina – IE Business School and ESIC Business & Marketing School Professor, member of TEDxCibeles (TOP 10 European TEDx), Opinno Ideas Director, Accelerate business developer for IBEX, CAC, NASDAQ and FTSE, Partner of MIT Technology Review and Harvard Business Review in implementing innovations strategies in Europe.